E.T. = Empathic + Thoughtful. Also happens to stand for Emily Tran.
About me
Hi, my name is Emily Tran (aka. E.T. coincidence? I hope not.) I'm a Product Designer passionate about visual storytelling, with deep empathy for users and a constant curiosity about human psychology and cultures. I love sneaking bits of joy into products, hoping they’ll spread smiles to millions of users.
Web ▪️ Design System ▪️ Hospitality
Walking through chaos with a lean system, built for speed, structure, and scalability.
Mobile ▪️ B2C ▪️ E-Grocery
How did we introduce our Fresh to Frozen program to users, and enhance the pickup experience to reduce missed and late pickups?
Mobile ▪️ B2C ▪️ Game Design
How did we modernize the visual appeal of an old slots game feature while also improving its usability?
Web Development ▪️ UX/UI ▪️ Education
How did I make learning 92 Japanese characters an enjoyable experience?
Illustration ▪️ Art Direction ▪️Animation
How did we bring an organization’s journey and aspirations to life through captivating illustrated and animated narratives?
Multimedia ▪️ Videography ▪️ Social Media Ads
How did I create a series of classroom DIY activity videos for a campaign that aims to promote horticulture and plant-related careers?
Branding ▪️ Logo ▪️ Print Design
How did I develop the brand identity for an innovative and research-based science program?